You'll be surprised how much information you can supply on the Web, and just how reasonable it can be to do so. You can publish your company profile, photos, product specifications and prices etc, and you can expand or update your site as often as you like. Add your latest news or details of new products and special offers to your Internet site.

We love challenge, so the more complicated demand, the better for us!

You can publish your catalogue or brochure on the Internet. Once you are established on the Web, you need to encourage people to visit your site. You should add your 'web address' to your letterhead, advertisements and promotional material.

Some Obvious Reasons for Using a Web Site:

• Your information is available 24 hours a day, 365 days a year, at very low cost to you.
• The Web never sleeps. You may have time off but your site never does.
• You can serve your local customers and reach farther a field too.
• Having a web presence is like distributing your business card to millions of people.
• There's no problem changing information and keeping your page up-to-date, as there is with printed matter which can become redundant overnight.
• The time spent on basic inquiries is cut by putting this information on the Net.
• Your page can be viewed and printed too.
• You can save on labour, printing and postage costs as your information is available on the Web.
• Once people know your Web address they will be back.
• Buying and selling is easy and convenient on the Web.
• Even if you don't use the Internet yourself, your customers and competitors almost certainly will.

By advertising your website in addition to your product, you give customers the opportunity to learn far more about your product than you can ever place in an ad.

Test and Expand your Marketplace
Come up with a new advertising campaign and want to try it? Just update your website and tell your customers. Want to see if you can expand your marketing reach? Try placing a few small ads promoting the website in other regions to gauge the interest before you commit to a larger campaign.

Reduce Communication Costs
A website can do far more than sell products, it can supply your staff and business partners with pertinent and timely information. Practically any printed matter can be converted to a webpage and distributed by email at far less cost and time than by fax, mail, or courier.

Increase Sales
An online store might be a wise and inexpensive investment. You can sell to your existing customers 24/7 and expand your reach to a market that may have been difficult or expensive to reach through traditional advertising. (You'd be amazed how much shopping occurs on the Net overnight!)

Reduce Support Costs While Improving Quality
How much time does your support staff spend repeatedly answering the same questions by phone? What are the costs to track down and deliver solutions to clients?

A website lets you publish support information with up-to-the-minute accuracy. In fact some companies, software companies in particular, only offer support through their website. If the website doesn't offer the answer an online feedback form is provided. This is perhaps the most underrated usage for business websites.

Enhance Your Image
Since every website starts as a blank slate the Internet offers the opportunity for a small-business "David" to portray itself as a big-business "Goliath".